Customer Centered Therapy

Customer Centered Therapy


  • 1 What is Client-Centered Therapy?
  • 2 The purpose of Customer Centered Therapy
  • 3 The theory behind Customer Centered Therapy
  • 4 Who can benefit?

What is Customer-Centered Therapy?

The Therapy focused on the client It is a humanistic approach that deals with the ways in which people perceive themselves consciously instead of how a therapist can interpret their unconscious thoughts or ideas.

Created in 1950 by the American psychologist, Carl Rogers (1902-1987), the person-centered approach ultimately affirms that human beings who have an innate tendency to develop towards their full potential. However, this ability can be blocked or distorted by our life experiences, particularly those that affect our sense of value.

The psychotherapist in this approach works to understand the experience of an individual from his point of view. The therapist has to positively value the client as a person in all aspects of their humanity by being open and genuine. This is vital to help an individual feel accepted and better understand their own feelings, essentially to help them reconnect with their internal values ​​and their sense of worth. This reconnection with their internal resources allows them to find their own way to move forward.

The purpose of Customer Centered Therapy

The central purpose of this approach is to facilitate the trend towards self-realization of the client, the self-realization is the belief that all human beings pursue what is best for them. This type of therapy facilitates the personal growth and relationships of an individual, allowing them to explore and use their own strengths and personal identity. A person-centered therapist will help this process and provide vital support.

According to Rogers, there are six necessary conditions for a real change. These are:

  1. The psychological contact between the client and the therapist.
  2. The client suffers an emotional disorder, because he is in a state of incongruity.
  3. The therapist is authentic and aware of his own feelings (congruence).
  4. The therapist has unconditional positive consideration towards the client.
  5. The therapist has empathetic understanding of the client and their internal frame of reference, and knows how to communicate this experience with the client.
  6. The client recognizes that the therapist has positive and unconditional consideration for him and an understanding of his difficulties.

Of these, the following three are known as the main conditions or nuclei:

  1. Congruence - The therapist must be completely genuine.
  2. Unconditional Positive Consideration - The therapist should not be critical of the client's assessment.
  3. Empathy - The therapist must strive to understand the client's experience.

A variety of factors can affect an individual's ability to flourish, including low self-esteem, lack of self-confidence and lack of openness to new experiences. The person-centered approach recognizes that the relationships of an individual's social and personal environment can have a great impact on him, so that the therapy is offered in a neutral and comfortable environment, where the client can feel at ease, authentic and Open to learn about yourself. In this way, the approach offers individuals the opportunity to counteract previous experiences that affected the conditions of the sentence (the circumstances in which we approve or disapprove of ourselves).

Other related changes that can be cultivated from this therapy include:

  • Bring positions between what the client idealizes and the reality of an individual.
  • A better understanding of yourself and awareness.
  • Decreased defensive attitude, insecurity and guilt.
  • A greater ability to trust oneself.
  • Healthier relationships
  • Improvement of self-expression.
  • In general, a healthy sense of change.

The theory behind Customer Centered Therapy

In most psychotherapeutic approaches, the therapist and his observations are considered 'experts'. The customer-centered approach moves away from this idea and instead trusts that human beings have an innate tendency to find fulfillment of their own personal potentialities. By facilitating this, a person-centered therapist It helps the client to recognize their own capacity for self-healing and personal growth.

Another key factor in this theory is the notion of self-concept. Self-concept refers to the organized and coherent set of beliefs and perceptions that an individual has about himself.. These form a central component of a person's total experience and influence their perception of the world. This person-centered counseling therapy recognizes that an individual's self-concept can become displaced if they try too hard or it is very difficult to fit in and be accepted by those around them.

Because human beings generally want positive consideration from others, it is often easier for people to try to fit at all costs. Trying to be anything else, or different, would put them at risk of losing the positive consideration of others.

Over time, the identity of a person, their personal judgments, meanings and experiences, can become displaced by the ideals of others. It is for this reason that person-centered counseling aims to help people realize themselves and achieve true personal growth. This is cultivated through the provision of a supportive environment where clients can strengthen and expand their own identity and begin to separate themselves from their developed notions of how they should be.

Who can benefit?

In general, customer-centric advice can help people of all ages with a series of personal issues. For many people it is an attractive type of therapy, as it allows them to maintain control over the content and pace of the sessions, and they do not have to worry that their therapist is evaluating or judging them in any way. The non-directive style of customer-centered guidance is believed to be of greater benefit to people who have a strong desire to explore themselves and their feelings, and for those who want to cope with specific psychological habits or thinking patterns. .

This approach has been found particularly useful to help people overcome specific problems, such as depression, anxiety, personality disorders, eating disorders and alcohol addiction. These problems can have a significant impact on self-esteem, autonomy and self-awareness, but Customer-Centered Therapy can help individuals to reconnect with their inner being in order to overcome any limitations.

On the other hand, although client-centered counseling was originally developed as an approach to psychotherapy, it is often transferred to other areas where people are in relationships, including teaching, childcare and patient care to Name a few. Today many people who are not practicing therapies use this approach to help guide through work and day-to-day relationships.

All Psychological Therapies

Related tests
  • Depression test
  • Goldberg depression test
  • Self-knowledge test
  • how do others see you?
  • Sensitivity test (PAS)
  • Character test